The First Lady of Czech E-Commerce Is Back. Simona Kijonková’s JSK Investments Acquires a Majority Stake in IPRICE RECARE, the Largest Electronics Outlet in the Czech Republic

“After nearly two years, I am actively returning to the world of e-commerce with this, our largest investment of this year. IPRICE has enormous potential, a clear strategy and a founder whose story and mindset are very close to my heart. From the very first meeting, we felt that our values and views on business were strongly aligned. Patrik is an entrepreneur with a clear vision, incredible drive, energy and character, and he often reminded me of my own entrepreneurial journey. I also see huge potential in the refurbished goods segment. It is a project that stands in contrast to consumerism, gives products a second chance, reduces waste and helps preserve our planet’s resources. I look forward to working with Patrik and his entire team, and I believe that together we can move the company even further. With our know-how in e-commerce, logistics and scaling companies during periods of rapid growth, we can help IPRICE scale efficiently, expand and strengthen its market leadership,” says Simona Kijonková, co-founder of JSK Investments.

IPRICE RECARE focuses on processing returns and selling refurbished electronic goods, products that are given a second life and would otherwise remain unused. The company offers customers devices that are proven to work at significantly lower prices, while providing manufacturers (such as Samsung, Sharp, LG and many others) an efficient way to manage returns and unsold inventory. The company processes hundreds of thousands of products annually and generates revenues of approximately 420 million CZK (€17 million), placing it among the largest players in refurbished electronics in Central Europe.

The investment in IPRICE RECARE represents an ideal intersection between what JSK Investments can offer through its e-commerce know-how and internal resources, and what IPRICE RECARE needs to sustain the growth it has experienced in recent years. The goal of the partnership is to support further growth, particularly in process optimization, financial management, and expansion into new markets. 

“The entire process went very quickly, made possible by strong personal chemistry and mutual understanding. The first meeting confirmed that our values and views on business complement each other perfectly. IPRICE RECARE has been growing at rocket speed in recent years and we have long been highly profitable. Thanks to the strategic partnership with JSK Investments, we can continue to sustain this growth, optimize processes, expand and strengthen brands such as BestBerg and Patricca. We are currently in the middle of the holiday season, and it is crucial for us to deliver all orders to customers on time and in top quality,” says Patrik Jokl, CEO of IPRICE RECARE.

IPRICE RECARE began as a student side hustle by Patrik Jokl, who comes from a modest background and saw entrepreneurship as his path to financial independence. At 18 years, he opened his first warehouse and personally managed purchasing, sales and logistics. In 2024, IPRICE RECARE launched its own private brand, BestBerg, which has become one of the fastest-growing entries in  its portfolio. The company reached CZK 100 million (€4 million) in revenue in 2020, just a few years after its founding. 

The strong alignment of expectations on both sides enabled the acquisition process to be completed quickly and without major obstacles. We thank all involved advisors - particularly Deloitte, KGS Legal, CLA and Rowan Legal, as well as the financing bank Česká Spořitelna - for their professional approach and key role in bringing this transaction to a successful close.